Repairing customer trust- article review - 1470 Words

Review of Article Entitle The Complex Challenge of Repairing Customer Trust Introduction The article of â€Å"The Complex Challenge of Repairing Customer Trust† written by Paul Korzeniowski is published in June 1, 2013 by Customer Relationship Management (CRM) Magazine. The article is describing how the social media affects on the relationship between company and customers, as well as on row to ensure their relationship to become much better and customers’ pledge of their loyalty towards the company. Social media is using technology to improve the business process and customers’ trust. There are many types of factor that are discussed by different authors. Besides that, there are also many points of view on the complex challenge of†¦show more content†¦Now, the usage of social networking is one of the trends. According to trendwatching.com, there are 2.4 billion internet subscribers around the world. Hence, we think that internet has been taken over the chambers of connection. In the usage of smart gadgets such as smart phones, tablet PC, la ptop and so on, the first thing upon switching on the gadget is to get connected to the internet connection. According to the research in business magazines, it shows most of the restaurant provide Facebook fans page or a website or even both of them. Thus, we think that e-commerce is being used widely. We found that this article is being discussed objectively. From our point of view, gaining customers’ trust by social media is essential. This article compounded few quotations of the top management of associations as evidence to support the key point. For instance, words of the Future Company’s Smith are often used in the example of the key points. Furthermore, we noticed that the idea suggested is being well explained with the elaboration. In addition, each time a new idea is introduced, the goal of gaining customer trust is illustrated to be clearer. As we can see the structure of the points illustration is with a flow at which the points is being discussed as background introduction, providing an example, then the paragraph come after that will provide the solutions if the problemShow MoreRelatedProducing A Brand New Product2076 Words   |  9 Pagesrequired and time to manufacture. We would also have to look at the time to assemble, package and ship the products. Would we perhaps want to change the material we are using? That is a question to consider. As stated by Jim Wilkinson in his article, Make or Buy, we must also consider the opportunity costs of using our machinery, time and effort to manufacture the next best product. Will we need to purchase new equipment to keep up with increased demand? 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